Now it’s easier than ever to listen to KBCU-FM 88.1, Bethel’s student-run radio station.

The new KBCU-FM 88.1 logoThe new KBCU-FM 88.1 logo

Updated online listening options was just one of numerous improvements that came with the KBCU facelift rolled out in February.

The upgrades are the work of Jesse Kaufman, Bethel web developer and a senior in the graphic design program. He did the work as part of a design internship under the supervision of Tim Buller ’96, KBCU general manager, and Rachel Epp Buller ’96, Kaufman’s faculty adviser.

The project included a Stay tuned ad campaign that led up to the official launch. Along with the new logo (pictured), KBCU gained a new website that includes, in addition to improved online listening, a dynamic program guide, contact information, Twitter feed and a design that scales to all modern devices.

Kaufman designed the logo to create a modern, friendly visual identity for KBCU that is appealing to students in the day and age of apps, he said. I’m hoping to eventually have stickers and T-shirts with the logo, too.

Freshman Storm Myer is a fan of the new look and website. Since he comes from Miltonvale, a couple hours north of Bethel, many friends and family members listen to his weekly show online.

[They] tell me that the player is a lot better, he said. The website has easier navigation. It’s all more user-friendly.